FUN IZE

Packaging

Role

Lead Graphic + Branding Designer

Client

Fun Ize 

BKK, Thailand

Deliverables

Logo
Packaging

Digital Ads

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Fun Ize Keto Ice Cream annual revenue increased by 80% 4 months after package rebranding and logo redesign. The main approach is to explicitly shows all the nutrition facts right on the lid. Face the "nutrition" facts is the main design approach and concept behind this re-branding process. This is the right packaging from people who care about nutrition for people who care about their nutrition intake.

"Face

the (nutrition)

Facts"

Design

Process

Data

Research

Brand

Strategies

Mood Board

RE Brand

Process

Final

Products

Data

Research

7 in 10 (72%) 

of consumers agree that packaging design can influence their purchasing decision

Src: Packaging Design Can Influence Purchasing Decisions

https://www.globenewswire.com

Brand

Strategies

Informative

Fun

Trendy

Healthy

​Mood Board

RE Brand

Process

Transformation Process

Original packaging design and logo

logo.png

Redesign of Logo to be more fun and lively

 

Add nutrition facts right on the lid to make buyer knows the content's nutrition facts

Final
Products