FUN IZE
Role
Lead Graphic + Branding Designer
Client
Fun Ize
BKK, Thailand
Deliverables
Logo
Packaging
Digital Ads
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Fun Ize Keto Ice Cream annual revenue increased by 80% 4 months after package rebranding and logo redesign. The main approach is to explicitly shows all the nutrition facts right on the lid. Face the "nutrition" facts is the main design approach and concept behind this re-branding process. This is the right packaging from people who care about nutrition for people who care about their nutrition intake.
"Face
the (nutrition)
Facts"
Design
Process
Data
Research
Brand
Strategies
Mood Board
RE Brand
Process
Final
Products
Data
Research
7 in 10 (72%)
of consumers agree that packaging design can influence their purchasing decision
Src: Packaging Design Can Influence Purchasing Decisions
Brand
Strategies
Informative
Fun
Trendy
Healthy
Mood Board
RE Brand
Process
Transformation Process
Original packaging design and logo
Redesign of Logo to be more fun and lively
Add nutrition facts right on the lid to make buyer knows the content's nutrition facts
Final
Products
