Hubilo
Role
Art Director
Marketing Dept.
Clients
US &
Global
Deliverables
Rebrand
Events
Hubilo Rebrand
Rebranded Hubilo’s website with market research to reflect its new brand language: Empathy, accessibility, and human. Created a design system and templates that enabled team members to create cohesiveness across all brand deliverables, increase production efficiency, and work across 6 teams located on 2 continents and 4 time zones.
Rebrand 01
Web Rebrand
51% increase in customer satisfaction
with "Less Tech: and “More Human” market research backed brand approaches to reflect our empathy for the event managers' frustrations. Optimized animation for a smooth and mobile-friendly experience.
Rebrand 02
Design System
64% more efficient
yet on-brand turnaround
Developed Figma predefined templates for campaigns and marketing collaterals which allowed global junior and senior designers to create cohesive deliverables efficiency.
Rebrand 03
Ads, Decks, Email & Infographics
6 teams
2 continents
4 timezones
Cross-functional collaboration with corporate marketing, content, product marketing, growth & demand, campaign, and program management team to translate marketing strategy, insights, and brief to an on-point sales and marketing collateral like OOH, decks, infographics, email, paid media, social media, lifecycle, and website.
Hubilo Events
Collaborated with the events team to ideate and execute on art direction and designs for three key events: Hubilo Series B announcement on the Nasdaq billboard in Time Square, Hubilo flagship event MIX 2022, and Hubilo Retreat Cannes Lions.
Hubilo Events 01
Time Square Nasdaq Billboard 2021
Designed the iconic Times Square billboard to announce Hubilo's $125 million Series B funding with the concept of dollar bill confetti using pre-rebrand graphics.
Hubilo Events 02
MIX 2022
Mastering Immersive Experiences 2022
Conceptualized theme and oversaw artworks for in-person, virtual, and hybrid events. Here I managed the overall project delivery while collaborating with internal team members and external vendors.
Hubilo Events 03
Hubilo Retreat Cannes Lions
in partnership with BizBash
Collaborated with external agencies to come up with the theme, styling, and event design. The project spanned from Yacht design, OOH, website, lifecycle, and social media assets to increase brand lift and awareness.
