2021 Edition Resume

Pimnara (Nara) Thunyathada

Architect turned brand + visual designer with passion in branding, marketing, and strategy. Curious multi-tasker who loves working in a fast-paced environment with proficient in organization, priority and visual design.

Nova Concepts

August 2018 - Present

Creative Director / Designer

3+ years of project management on communication and deadlines. Worked directly with clients to understand needs and offer design solutions and strategy to help optimize project's initiatives and trending marketing approaches.

  • Optimized project's strategic initiatives and trending marketing approaches.

  • Raised $9.5M for Village Community School’s fundraising by leading interactive 360 virtual tour UI to visualize an unbuilt space of a new campus development using 3D renderings, HTML, CSS and XML.

  • Accelerated final delivery of CJ Live City animation by 30% through US and Asia work hours integration; lead an international team of 20 people with creative direction in storytelling and manage video-editing.

  • Created strategic initiative to enhance brand values for Tishman Speyer, Brown Harris Stevens, and Gensler by digitizing client's presentation using cloud-based platform to facilitate global access and improving web/program UI and design system for engaging and cohesive visual quality.

  • Increased brand awareness by 60% through design strategy of engaging sales collaterals and presentations.

  • Delivering promised user experience by designing an online platform that optimizing client's work process by 10 times.

  • Accelerated art placement process by 70% from traditional method for art curator client with new desktop and mobile 360-degree online visualization tool; leveraged technical knowledge and constraints to collaborate with back-end developer.

  • Promoted from designer in 1 year due to storytelling and creative strategy skills.

Projects
  • BQP Redevelopment

  • Brown Harris Stevens Website

  • CJ Live City

  • Disney Hotel - The Cove VR 360

  • Internal / External Marketing Collateral

  • Investor Pitch Deck

  • Oakland Athletics Stadium

  • Ohana Beverly Hills

  • One Kenmore Square

  • Rebuilding Penn Station

  • Tishman Speyer Artwork Gallery

  • VCS 360

  • Vertify Analytics

  • ​Village Community School

Narathada Studio

 May 2015 - Present

Founder / UI Designer

6+ years of developing brand + visual identity and strategy on prints, digital, web, social media platforms for clients in health, food and real estates industries which drive an average increase in sales of 120%.

  • Translate brand concepts to build an engaging and on-brand visual assets with design system to ensure brand consistency on multiple platforms such as prints, website and social media such as Instagram, LinkedIn, Facebook and Twitter.

  • Strategic thinker and marketing campaign researcher to help optimize client's business model with pioneer idea beyond what already exists in the current market.

  • 280%+ increase in Dental web traffic and 20x in new patient acquisition by enlarging text size for an elder user, adding live chat to optimize communication and internationalize content to multiple languages.

  • Deep understanding and personal passion of visual, color theory and typography that influence user's behavior.

Clients
  • Defined Content

  • DH Estate (in partnership with Defined Content)

  • Fun Ize

  • Fungisarus (in partnership with Defined Content)

  • IdealSmiles (in partnership with Defined Content)

  • Klahanie Home Association (in partnership with Defined Content)

  • Relief Map

  • Rus

  • Thai Hot Box

  • TheBloom

  • U Portrait

TheGuarantors

March 2021 - June 2021

Strategic Designer (Contractor)

Optimized social media to broaden market channels from B2B only to B2C. Gained 75% increase in social media engagement within 1 month of campaign. Managed brand system, visual assets, sales collaterals and investor presentation.

  • 75% increase in social media engagement by excuting B2C marketing strategy to target international students which drives company, with majority B2B sales to recive more B2C sales opportunity.

  • Secured a partnership with Houlihan Lokey Investment Bank by digitizing investor presentation to cloud-based platform and using creative storytelling and animation.

  • Managed and organized cohesive brand voice in marketing collaterals including presentation, prints, social media graphics and website across multidisciplinary team in sales, product, and marketing to enhance communicated services to landlords and renters.

  • Led UX A/B testing from 20 users to build a more efficient platform for underwriters.

Projects
  • Houlihan Lokey Partnership

  • Internal / External Marketing Collateral

  • Investor Pitch Deck

  • NAA Event Planning

  • SDR (Security Deposit Replacement) Product

  • Security Deposit Replacement Campaign

  • TheGuarantors Social Media Management

  • TheRealDeal Prints

Leeser Architecture

July 2017 - July 2018

Architectural Designer

Operations manager for marketing collaterals; Awarded 2nd prize in Xiao Mei Sha international competition’s final presentation

Pratt Institute

August 2017 - May 2018

Assistant Professor

Mentored M.S. in Architecture students in research, illustration, and data visualization.

TROP Landscape

January 2016 - June 2016

Landscape Architect

Awarded 2nd prize in Tha Chang National competition. Led hospitality, commercial and installation design from schematic phrase to final development. 

Skills
  • Visual Design

  • Brand / Logo / Icons

  • Design Systems

  • Typography

  • Color Theory

  • Illustration

  • Web Design

  • Print Design

  • UI / UX Design

  • User Research

Technical
  • Figma, Sketch

  • PhotoShop 

  • Illustrator

  • InDesign

  • After Effects  

  • Premiere Pro

  • Lightroom

  • HTML, CSS, XML

  • Google Suite 

  • Apple Keynote

Education

M.S., Architecture, 2017

Pratt Institute, NY, Graduate with Distinction, Awarded Scholarship

B.A., Architecture, 2015

King Mongkut’s University of Technology, BKK, Graduate with Distinction 

Certifications