2021 Edition Resume

Pimnara (Nara) Thunyathada

Architect turned visual+brand designer with passion in branding, marketing, and strategy. Curious multi-tasker who loves working in a fast-paced environment with proficient in organization, priority and visual design.

Nova Concepts

August 2018 - Present

Creative Director / Designer

3+ years of project management on communication and deadlines. Worked directly with clients to understand needs and offer design solutions and strategy to help optimize project's initiatives and trending marketing approaches.

  • Optimized project's strategic initiatives and trending marketing approaches.

  • Developed interactive 360 virtual tours for fundraising campaigns and raised $9.5M.

  • Increased brand awareness by 60% through design strategy of engaging sales collaterals and presentations.

  • Delivering promised user experience by designing an online platform that optimizing client's work process by 10 times.

  • Accelerated art placement process by 70% from traditional method for art curator client with new desktop and mobile 360-degree online visualization tool; leveraged technical knowledge and constraints to collaborate with back-end developer.

  • Promoted from designer in 1 year due to storytelling and creative strategy skills.

Projects
  • Tishman Speyer Artwork Gallery

  • Rebuilding Penn Station

  • Disney Hotel - The Cove VR 360

  • Oakland Athletics Stadium

  • BQP Redevelopment 

  • One Kenmore Square

  • CJ Live City

  • Brown Harris Stevens Website

  • Vertify Analytics

  • Ohana Beverly Hills

  • VCS 360

  • Internal / External Marketing Collateral

  • Investor Pitch Deck 

Narathada Studio

 May 2015 - Present

Founder / UI Designer

6+ years of branding and marketing strategy that drive sales on web and social media for small/mid-sized clients on multiple platforms such as prints, digital, web and social media such as Instagram, LinkedIn, Facebook and Twitter.

  • Translate brand concepts to build an engaging and on-brand visual assets with design system to ensure brand consistency on multiple platforms such as prints, website and social media such as Instagram, LinkedIn, Facebook and Twitter.

  • Strategic thinker and marketing campaign researcher to help optimize client's business model with pioneer idea beyond what already exists in the current market.

  • Achieved 280%+ increase in client's traffic (20x increase of new client) within 1 month of website launch.

  • Deep understanding and personal passion of visual, color theory and typography that influence user's behavior.

Clients
  • Rus 

  • Fun Ize 

  • Thai Hot Box

  • Defined Content 

  • TheBloom 

  • Relief Map

  • U Portrait

  • IdealSmiles (in partnership with Defined Content) 

  • Fungisarus (in partnership with Defined Content) 

  • Klahanie Home Association (in partnership with Defined Content)

  • DH Estate (in partnership with Defined Content)

TheGuarantors

March 2021 - June 2021

Strategic Designer (Contractor)

Optimized social media to broaden market channels from B2B only to B2C. Gained 75% increase in social media engagement within 1 month of campaign. Managed brand system, visual assets, sales collaterals and investor presentation.

  • Managed and organized cohesive brand voice in marketing collaterals including presentation, prints, social media graphics and website across multidisciplinary team in sales, product, and marketing to enhance communicated services to landlords and renters.

  • 75% increase in social media (Instagram, LinkedIn, Twitter) engagement and enabled B2C sales channel from B2B only.

  • Integral in securing a partnership with Houlihan Lokey investment bank (No. 1 in its class) with investor presentation and animation.

  • Led UX A/B testing from 20 users to build a more efficient platform for underwriters.

Projects
  • Security Deposit Replacement Campaign

  • TheGuarantors Social Media Management

  • Internal / External Marketing Collateral

  • Investor Pitch Deck 

Leeser Architecture

July 2017 - July 2018

Architectural Designer

Operations manager for marketing collaterals; Awarded 2nd prize in Xiao Mei Sha international competition’s final presentation

Pratt Institute

August 2017 - May 2018

Assistant Professor

Mentored M.S. in Architecture students in research, illustration, and data visualization.

TROP Landscape

January 2016 - June 2016

Landscape Architect

Awarded 2nd prize in Tha Chang National competition. Led hospitality, commercial and installation design from schematic phrase to final development. 

Skills
  • Visual Design

  • Brand / Logo / Icons

  • Design Systems

  • Typography

  • Color Theory

  • Illustration

  • Web Design

  • Print Design

  • UI / UX Design

  • User Research

Technical
  • Figma, Sketch

  • PhotoShop 

  • Illustrator

  • InDesign

  • After Effects  

  • Premiere Pro

  • Lightroom

  • HTML, CSS, XML

  • Google Suite 

  • Apple Keynote

Education

M.S., Architecture, 2017

Pratt Institute, NY, Graduate with Distinction, Awarded Scholarship

B.A., Architecture, 2015

King Mongkut’s University of Technology, BKK, Graduate with Distinction 

Certifications