Rus Soap

Role

Lead Graphic + Branding Designer

Client

Rus Soap

BKK, Thailand

Deliverables

Logo

Packaging

Prints

Digital Ads

Exhibition Booth

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Packaging design, branding and social media marketing for "RUS" organic soap to stride proudly in competitive Thai and international wellness market. "RUS" is a journey of aromatic enlightenment, hand-crafted with fair-trade and organic ingredients. Packaging design was inspired from traditional Thai flower pattern called "Prajamyam" which derives from Nut Meg spice and is applied on temple column and window frame in order to guard the temple from evil spirits. The pattern is then used to mimic the idea of organic ingredients in RUS soap that helps protect the skin from harmful chemicals.

"Just as nature intended"

Design

Process

Data

Research

Brand

Strategies

Mood Board

Brand

Identity

Final

Products

Data

Research

89 % of 10,500

ingredients

in personal care products

have not been evaluated for safety

by the CIR, nor the FDA

Src:The Ugly Side of Cosmetics

www.greenamerica.org

20% of World population

suffers from skin allergies

Src: The American Academy of Allergy, Asthma & Immunology

www.aaaai.org

Brand

Strategies

Chemical Free

Products

Natural Oil

Base

Organic + Local

Ingredients

All Skin Types

Friendly

Fair -Trade

Ingredients

Thai

Oriental

Mood

Board

Brand

Identity

Typefaces

Primary Colors

lightsteelblue

#b2d0ce

white

#ffffff

Secondary Colors

lavender

#cbe6f1

darksalmon

#f398a4

cornflowerblue

#55a4d7

cadetblue

#3e948b

darkolivegreen

#524236

black

#000000

Pattern Formation

Prajamyam

Pattern

ลายดอกประจํายาม

"Prajamyam" flower plays an important role as a the first floral wall pattern in Thai history. The form derives from Nut Meg spice and is applied on temple column and window frame in order to guard the temple from evil spirits. The pattern is then used to mimic the idea of protecting skin from bad chemicals.