Rus Soap
Branding
Role
Lead Graphic + Branding Designer
Client
Rus Soap
BKK, Thailand
Deliverables
Logo
Packaging
Prints
Digital Ads
Exhibition Booth
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Packaging design, branding and social media marketing for "RUS" organic soap to stride proudly in competitive Thai and international wellness market. "RUS" is a journey of aromatic enlightenment, hand-crafted with fair-trade and organic ingredients. Packaging design was inspired from traditional Thai flower pattern called "Prajamyam" which derives from Nut Meg spice and is applied on temple column and window frame in order to guard the temple from evil spirits. The pattern is then used to mimic the idea of organic ingredients in RUS soap that helps protect the skin from harmful chemicals.
"Just as nature intended"
Design
Process
Data
Research
Brand
Strategies
Mood Board
Brand
Identity
Final
Products
Data
Research
89 % of 10,500
ingredients
in personal care products
have not been evaluated for safety
by the CIR, nor the FDA
Src:The Ugly Side of Cosmetics
20% of World population
suffers from skin allergies
Src: The American Academy of Allergy, Asthma & Immunology
Brand
Strategies
Chemical Free
Products
Natural Oil
Base
Organic + Local
Ingredients
All Skin Types
Friendly
Fair -Trade
Ingredients
Thai
Oriental
Mood
Board
Brand
Identity
Typefaces
Primary Colors
lightsteelblue
#b2d0ce
white
#ffffff
Secondary Colors
lavender
#cbe6f1
darksalmon
#f398a4
cornflowerblue
#55a4d7
cadetblue
#3e948b
darkolivegreen
#524236
black
#000000
Pattern Formation
Prajamyam
Pattern
ลายดอกประจํายาม
"Prajamyam" flower plays an important role as a the first floral wall pattern in Thai history. The form derives from Nut Meg spice and is applied on temple column and window frame in order to guard the temple from evil spirits. The pattern is then used to mimic the idea of protecting skin from bad chemicals.
Final
Products
Box Mock Up
Logo Variations
Primary Logo
Secondary Logo
Color Logo
Soap Wrapping Pattern
