Packaging design, branding and social media marketing for "RUS" organic soap to stride proudly in competitive Thai and international wellness market. "RUS" is a journey of aromatic enlightenment, hand-crafted with fair-trade and organic ingredients. Packaging design was inspired from traditional Thai flower pattern called "Prajamyam" which derives from Nut Meg spice and is applied on temple column and window frame in order to guard the temple from evil spirits. The pattern is then used to mimic the idea of organic ingredients in RUS soap that helps protect the skin from harmful chemicals.