Reimagining Events
Hubilo
Branding | Web
2023
Challenge:
How event-tech companies make life easier for event organizers by showing empathy and adding a human touch.
Solution:
Make the brand feel more human with warm, friendly colors that stand out from the typical tech crowd. Use catchy, targeted copy to grab attention and turn leads into customers.
Result:
ROI increased by 51% in a quarter after attracting an average of 10-15% more new leads every trade show.
Role:
Art Director
Team:
🔥 Catherine Song, CMO at Hubilo 🎨 John Miyoshi, Creative Director at Hubilo ✏️ I/D.W
Hubilo is an all-in-one place for "everything event"
Research shows that hosting events, especially for female event organizers, comes with unique challenges. In fact, studies reveal that over 60% of female hosts struggle with managing event logistics smoothly and tracking ROI effectively. That’s where Hubilo steps in. As an all-in-one platform, Hubilo simplifies event planning, streamlines tracking, and boosts engagement—ensuring every event runs smoothly and delivers measurable success.
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